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MLB.tv is a huge success

Vice President of MLBAM marketing says that MLB.tv has proven to be intuitively obvious Web site for baseball fans to turn to for online coverage of games.

While it is too complex to accurately measure the direct return on investment from the .tv domain name, having seen over 800,000 fans subscribe to MLB.tv broadcasts, MLBAM is assured of its success. Fergason relected, “In working with some of our partners—other sporting businesses—we’re continuing to leverage the success of the
.tv domain name. For example, we have set up MiLB.tv for Minor League Baseball, and WCSN.tv for World Champion Sports Network enthusiasts.